Website Content

On the best websites, content is king

In real estate, it’s location, location, location. On the web, it’s content, content, content.

Web content is what makes your website go. Not only is well-conceived, professionally-created content essential to grab attention, keep interest and motivate action, but top-quality content is the ONLY thing that will get a search engine to rank your website. Without it, you may never be found no matter how well your site is constructed.

What does “content” really mean?

Content includes your site’s headlines, visual design and words on the page. It can also include a wide variety of other informational materials and activities such as videos, blog posts and other opinion pieces, scholarly papers, tools, games, PowerPoint presentations, case studies and testimonials. Whether you have a lot of content or a little, it’s essential to make sure your website follows the latest best practices.

  • Clear messaging that quickly communicates who you are and engages the visitor’s interest.
  • Striking, inviting visual design that entices users and makes them want to explore the site.
  • Strong calls to action that motivate users to take the next step with you.
  • Carefully researched keywords that make use of the latest web analytics and competitor analysis.
  • On-page Search Engine Optimization (SEO) that ensures a proper amount of keyword density on each written page.

Whether you’re creating sophisticated web-based marketing and communications initiatives or using your site as the foundation for fund-raising, we’ll work with you to make sure your content engages and motivates your target audience.

Component Web Services gives you the powerful online presence you deserve.

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Component Web Services gives you the powerful online presence you deserve.

Or Call: 973.808.5955 x288

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