Enhancing B2B User Experience with Sitefinity Content Management System

Industry: Trade Shows and Events 

Background: For over a decade, Agile Trade and Event Furnishings has supplied furnishings for trade shows, events and corporate meetings. With 16 full-service sales and distribution centers nationwide, Agile’s sales and operations teams needed web functionality that supported their workflow and customers’ needs.

The Challenge

Create a robust CMS platform that would allow Agile’s clients and designers to select furnishings online for upcoming events and provide opportunities for cross-selling.

The Solution

CWS used Sitefinity’s content management system to create wireframes and rapidly prototype the recommended architecture. As content was supplied by Agile’s copywriters, it was quickly entered into the CMS for review and approval by stakeholders.

 A major functionality improvement was based on the needs of Agile’s clients, who typically work with multiple customers on simultaneous assignments. Agile wanted to offer a convenient tool for users to create “projects” that organized and stored their chosen furnishings by project name.

 Another custom requirement was the ability for Agile to recommend complementary furnishings when a user landed on a specific product detail page. CWS built a “related products” module to integrate into each product detail page on the site. Products needed to be segmented by department within the shopping cart and offer multiple variations per product, such as color. Agile site administrators were provided with the functionality to tag product images and set a flag to programmatically create a banner identifying a new or featured item.

By choosing Sitefinity as the foundation for the project, CWS could focus on building out these custom requirements. We use Sitefinity because of its open architecture and familiar ASP.Net technologies, which allow our development team to rapidly integrate the CMS with any third-party applications and create customized controls.

The Results

The new site effectively reinforced Agile’s position as an industry leader and met its goals for improved functionality and ease of use:

  • Streamlined the sales function, reducing administrative time and freeing up the sales team to increase revenue
  • Automated the upselling function
  • Increased client loyalty with the ability to securely store projects

With its heightened industry profile, Agile caught the attention of American Furniture Rentals, the parent company of AFR Event Furnishings. AFR recently announced its acquisition of Agile, which expands both companies’ national footprint and product offerings.

Solution Partner: Component Web Services

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