Component Web Services Presents Customized Digital Media Strategies Workshop for 12 YMCAs

Online solutions provider Component Web Services hosted a live webinar on digital media and marketing strategies for YMCAs, reviewing strategies for customer acquisition, engagement and retention and the benefits of an integrated marketing technology platform.

Fairfield, NJ, May 30, 2013 — Component Web Services (CWS) recently conducted its first “Digital Media Strategies for YMCAs” workshop for a live audience as well as remote viewers via webinar. The 60-minute session, held at the Madison Area YMCA in Madison, NJ, was attended by more than two dozen Y marketing professionals from Maryland to Connecticut.

According to CWS President & CEO Kevin B. Kimmel, the workshop was created to provide an overview of CWS’ integrated marketing platform, and how Ys can leverage the technology to engage members and prospects using tools such as search engine optimization, social media, mobile marketing, email newsletters and targeted landing pages.

Says Kimmel, “Today’s digital marketing tools are designed to put the control in marketers’ hands — no more relying on busy IT people for deployment of campaigns or updating of web pages. Plus, sophisticated analytics make it easy to gauge the success of your marketing efforts and know exactly what’s achieving the best ROI.”

In addition to control and measurability, these digital marketing tools also facilitate community building —a critical component for YMCAs, according to Beth Baxley, Vice President of Business Development for CWS. Says Baxley, “By facilitating an active dialogue between members via tools like Facebook, Ys can strengthen the brand while reinforcing the benefits of living an active, healthy and community-centric lifestyle.”

YMCAs interested in learning more about the digital marketing services offered by CWS can contact Baxley at (973) 808-5955, ext. 289 or

Based in Fairfield, NJ, Component Web Services, LLC is a provider of hosted and non-hosted software and technology services to nonprofit organizations, advertising, financial services, legal services, manufacturing, marketing, pharmaceutical, public relations, and publishing verticals. CWS solutions enable non-technical users to rapidly develop, deploy, and manage web sites, intranets, and extranets with just an Internet connection and a browser. As your technology partner, CWS manages the technical aspects of product development, execution and maintenance, delivering uniquely flexible solutions for creating and managing branded web-based initiatives.

For more information, contact CWS President and CEO Kevin B. Kimmel at (973) 808-5955, ext. 288, email or visit

SOURCE:Component Web Services, LLC.

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