Robust New Website Helps Expand Sales & Marketing Capabilities for Event Furnishings Leader

Online solutions provider Component Web Services launches a new website for Agile Trade Show & Event Furnishings, an AFR Company — a national provider of furniture for trade events and corporate meetings.

Fairfield, NJ, March 5, 2013 — With 16 full-service sales and distribution centers nationwide, Agile Trade Show & Event Furnishings needed scalable web functionality that mirrored its growth and supported its customers’ needs.

Agile CEO Jose Lopez chose Component Web Services (CWS) based on a recommendation from the company’s creative agency. According to Agile VP National Sales/Marketing Pat Sherman, “The two teams worked together flawlessly. What impressed me most was the time they took to investigate our business — to really understand our company, our industry and our competitors.”

CWS was tasked with creating a robust CMS platform that would allow Agile’s clients to create “projects” that organize and store their chosen furnishings by project name. The new site also recommends complementary furnishings when a user lands on a product detail page.

According to CWS President and CEO Kevin B. Kimmel, the project’s goal was to simplify site usage for both administrators and clients. Says Kimmel, “Our CMS makes it easy for the Agile sales team to find the right product images to send to customers. It also provides end users with ‘self-service’ tools they can access 24/7.”

This functionality was especially important, says Sherman, as the company recently announced its acquisition by AFR Event Furnishings. “Moving forward, our new site will also feature AFR furniture and accessories, giving us the capability to cross-sell 200+ new products,” she explains. “The site CWS created puts us head and shoulders above the competition — I’m excited to see what happens next.”

Based in Fairfield, NJ, Component Web Services, LLC is a provider of hosted and non-hosted software and technology services to nonprofit organizations, advertising, financial services, legal services, manufacturing, marketing, pharmaceutical, public relations, and publishing verticals. CWS solutions enable non-technical users to rapidly develop, deploy, and manage web sites, intranets, and extranets with just an Internet connection and a browser. As your technology partner, CWS manages the technical aspects of product development, execution and maintenance, delivering uniquely flexible solutions for creating and managing branded web-based initiatives.

For more information, contact CWS President and CEO Kevin B. Kimmel at (973) 808-5955, ext. 288, email Kevin@mailcws.com or visit www.ComponentWebServices.com.

SOURCE:Component Web Services, LLC

Contact Us

Component Web Services gives you the powerful online presence you deserve.

Or Call: 973.808.5955 x288

Case Studies